Abstract:

After any industry develops to a considerable scale, it will breed competitive price reduction, disorderly and even vicious competition, resulting in blind market development. At the same time, it is also possible to pursue market share, the enterprise's product structure is single, a certain grade of products, often low-and medium-grade products in the market oversupply situation. After any industry develops to a considerable scale, it will breed competitive price reduction, disorderly and even vicious competition, resulting in blind market development. At the same time, it is also possible to pursue market share, the enterprise's product structure is single, a certain grade of products, often low-and medium-grade products in the market oversupply situation.

At present, the heat treatment of molds is still the "bottleneck" restricting the further development of the mold industry. For molds with higher requirements, the heat treatment of materials still needs to be sent to other places. This not only leads to the extension of the mold manufacturing cycle and the mold cannot get due technical services, which is very unfavorable for Dongguan molds to participate in international competition. Therefore, it is necessary to actively introduce advanced heat treatment technology or heat treatment research institutions through effective integration and creation of conditions, establish a heat treatment service platform, introduce or encourage qualified enterprises, and establish high-level heat treatment companies to change the current small scale of heat treatment in Dongguan. Poor equipment and high technical content dilemma, eliminate the "bottleneck" of mold development ".

Dongguan mold industry development to today, well-known at home and abroad, is a business card in the manufacturing industry in Dongguan. Seeking better and faster to promote the development and progress of the mold industry, and continuing to create the gold content of this business card is a problem that the government, associations, and even people engaged in the mold industry should consider. So, combined with the actual situation of the current mold industry, the author thinks that it can be improved and improved from the following aspects.

1. Strengthen the vertical links within the industry associations of key towns and districts, and establish horizontal links with relevant industry associations.

Strengthen the guidance of the mold association, so that the information flow, the goal is consistent, and jointly do a good job in the service of mold enterprises. Through newspapers, Internet and other media, we will increase the publicity of Dongguan mold enterprises and products, and improve the popularity of Dongguan mold industry at home and abroad. At the same time, strengthen the exchanges and contacts between the mold association and other related industry associations, such as the automobile industry association, the rubber and plastic industry association, the IT industry, etc., promote the supporting interaction of the mold industry with other industries, seek more business opportunities, and promote the accelerated development of the mold industry in Dongguan.

2. Correctly guiding small and medium-sized mold enterprises is an effective way to realize the adjustment of product structure and avoid the oversupply of medium and low-grade molds, which leads to price competition among enterprises.

First, for a large number of small and medium-sized mold enterprises, relevant policies can be formulated to guide them into the mold park, form an industrial agglomeration, make it a part of the mold industry chain, and develop healthily. At the same time, the use of large enterprises of the radiation-driven role, the formation of large enterprises as the leading, large and medium-sized mold enterprises division of labor and cooperation, coordinated development of the modern enterprise organizational structure.

Second, we should strengthen credit support for those enterprises with market, characteristics, reputation and development prospects, solve their financing difficulties, and vigorously encourage them to develop specialized production.

Third, some enterprises with backward equipment and lack of technology can be guided and encouraged to carry out shareholding reform and reorganization and merger.

3. Establish a public service platform to improve mold quality and information level.

At present, a large number of small and medium-sized mold enterprises can formulate relevant policies to guide them into the mold park, form an industrial agglomeration, make it a part of the mold industry chain, and develop healthily.