Dongguan Mold Xizheng Hengli Shown Mold Regional Brand

2020-10-22 11:33

Abstract:

Dongguan Mould is right to come to Xi 'an this time, because we have a huge mould demand market here. Xi'an is the country's largest production base for military products, including Shaanxi Heavy Duty Truck Factory and BYD Factory. In terms of aviation, we have the Xi'an Aircraft Manufacturing Plant, which produces civil aircraft, and the Shaanxi Aircraft Manufacturing Plant in southern Shaanxi. Large civil aircraft and Flying Leopard fighter jets are produced in Xi'an. Dongguan Mould is right to come to Xi 'an this time, because we have a huge mould demand market here. Xi'an is the country's largest production base for military products, including Shaanxi Heavy Duty Truck Factory and BYD Factory. In terms of aviation, we have the Xi'an Aircraft Manufacturing Plant, which produces civil aircraft, and the Shaanxi Aircraft Manufacturing Plant in southern Shaanxi. Large civil aircraft and Flying Leopard fighter jets are produced in Xi'an.

The demand for molds in Xi'an is very large. Take automobiles as an example. By 2011, the automobile manufacturing industry in Xi'an will reach 70 billion -80 billion yuan. In the automobile industry, 8% of the output value of moulds, that is to say, Xi'an has a market size of about 6 billion yuan for automobile moulds alone. But we can't do this ourselves. We have to buy it from the outside world. Dongguan's mold industry is strong and well-funded. You are welcome to eat our big cake.

The 14th China East-West Cooperation and Investment and Trade Fair (hereinafter referred to as the "Western Fair") opened in Xi'an yesterday. Dongguan mold enterprises took advantage of the Western Conference to compete for military workers, automobiles and airplane cakes. Hengli mold regional brand debuted at the exhibition.

This mold exhibition is also the first time that industrial products have gone out on behalf of Dongguan's famous and special products. On the opening day of the Western Conference, 22 cooperation projects were signed, involving a cooperation amount of 9.376 billion yuan. Vice Mayor Deng Zhiguang, Vice Chairman of the CPPCC Liu Fa Zhi attended the event.

On-site signing of 9.3 billion yuan

Last year, furniture, clothing, shoes and hats, and food represented Dongguan's famous and special products to enter Wuhan, Changchun and Ningbo for exhibition and sales, respectively, and launched the brand made in Dongguan in China.

This year, Xi 'an was delineated as the first stop of the national tour of famous, special and excellent products, and the platform of the West China Fair was used to expand its momentum. On the basis of last year, this year's breakthrough is the choice of mold on behalf of industrial products for the first time.

According to the information provided by the Economic and Trade Cooperation and Exhibition Section of the Municipal Economic and Information Bureau, which is in charge of the activities, 22 cooperation projects were signed on the spot on that day, involving a cooperation amount of 9.376 billion yuan. In addition, there were 91 cooperation projects at the Western Conference, with a total amount of 11.738 billion yuan.

Among the 22 cooperative projects, mold projects account for a lot, among which mold companies enter local sales or set up factories. Chang 'an New Era Mould Co., Ltd. mainly produces standard mold parts and guide frames, with an annual business of about 2 million yuan in Xi 'an. The company invested in Xianyang and established Gaoming Iron Mould Parts Co., Ltd.

Gao Ming, the person in charge of the company, said, "Shaanxi has outstanding industries of petroleum machinery, automobile and aircraft, and there is local demand for molds. Xi'an has low labor costs, and it is easier to recruit people than Guangdong." Gao Ming hopes to set up factories through cooperative investment to better develop the local market and "strive to achieve more than 10 million yuan in the future".

Ordnance car airplane cake is very attractive

At this Western Conference, a total of 39 companies from Chang'an, Hengli and Zhongyuan Hardware and Jewelry City participated in the exhibition, with 84 booths, second only to Shenzhen in the Guangdong delegation. However, apart from some enterprises involved in the signing project, most of the exhibitors are still very unfamiliar with the Xi'an market, hoping to test the depth of the Xi'an market through the exhibition.

Hengli Taiming mainly produces deep drilling machinery, which is used more in automobile molds. At the Hengli Mould Exhibition last autumn, Taiming sold 4 sets of equipment on the opening day of the exhibition. The situation exceeded expectations. Taiming specially shipped a piece of equipment from Dongguan this time. Company manager Xie Weili said that there were BYD and Shaanxi Automobile in the area and wanted to see how the market was going.

With the same expectation, Liangyu Industrial and Taiyi Machinery, both of which have taken a fancy to the potential local market. Among them, Liangyu has made 12 gear sticks for Nissan and has also entered the supply systems of Toyota and Honda. Yang Hai, general manager of Taiyi Machinery, confirmed to reporters that Xi'an BYD Automobile Factory had previously purchased more than 10 sets of equipment from the company.

Chen Boyuan, secretary-general of Shaanxi Mould Industry Association, said, "Dongguan Mould is right to come to Xi 'an this time because there is a huge market for moulds." Chen explained that Xi'an is the country's largest military product production base. In terms of automobiles, there are Shaanxi Heavy Vehicle Factory and BYD Factory. In aviation, there are Xi'an Aircraft Factory, which produces civil aircraft, and Shaanxi Aircraft Factory in southern Shaanxi. The demand for molds is very large, but it cannot be met locally.

Hengli Shined Mold Regional Brand

Another highlight of the Dongguan delegation at the Western Conference was that Hengli, as a representative of the emerging industrial cluster, launched its own mold regional brand for the first time. Hengli town government has also specially produced a brand badge for the mold area, one of which is worn by exhibitors.

Hengli's exhibitors include not only the above-mentioned mold machinery enterprises such as Taiming and Taiyi, but also the mold finished products enterprises such as Good Reputation and Jiaxin.

The Southern Stamping Alliance, which settled in Hengli last year, also participated in the exhibition. The 12 companies under the alliance purchase various mold tools from Shaanxi Southwest Tools Co., Ltd., which produces various high-speed steel tools, hard alloy tools and machine tool accessories. At the Western Conference, the Southern Stamping Alliance signed an agreement with it to purchase a large number of cutting tools with an intended turnover of 0.52 billion yuan.

In addition, the Southern Stamping Alliance also reached a purchase agreement with Shaanxi Jiefeng Electromechanical Co., Ltd., which produces metal repair coolers and mold repair coolers. Dong Qing, secretary of the alliance, told reporters that the alliance purchases a large amount of goods, and takes the goods directly from the factory, avoiding traders, and the cost can be reduced by 10%-30%.

In addition to mold machinery andMold ProductsZhongyuan Hardware and Jewelry City also organized a group of hardware and jewelry enterprises to participate in the exhibition, including Yao Yao Hardware, which was recently hyped by the media. The company produced Haibao Keychain, the mascot of the World Expo.

The person in charge of the Yaoyao Hardware Exhibition said that the company's sales area is mainly concentrated in Yiwu, Zhejiang and Beijing. There is no large-scale distribution pipeline in Xi'an. This time I came here to see if there can be a breakthrough.

Another online love steel jewelry on display is mainly titanium steel jewelry. Liu Weipeng, the person in charge of the company, said that titanium steel jewelry is more popular than silver jewelry abroad, but this domestic consumer culture has not yet taken shape. The company's domestic sales account for 20%-30%, and it is mainly concentrated in coastal areas. Xi'an has development potential, so I also came to participate in the exhibition and promote the culture of stainless steel jewelry.

 

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